Jun 25, 2024

How Generative AI is being used for BFSI Sector in 2024

This blog will walk you how Generative AI stands as a very powerful force for BFSI Sector and how its transforming the entire industry from inside

Generative AI for BFSI Sector, Banks and AI, Bank of America, AI for Banks, How do banks use AI

Generative Artificial Intelligence (Gen AI) is reshaping the landscape of the Banking, Financial Services, and Insurance (BFSI) sector worldwide. As organizations embrace this transformative technology, they unlock new opportunities for efficiency, personalization, and risk management. Let’s explore how Gen AI is revolutionizing the global BFSI industry, backed by real-world case studies and research data.

Understanding Generative AI

Generative AI refers to a subset of AI technologies capable of creating novel content, solutions, and data patterns. Unlike traditional predictive models, Gen AI generates original outputs based on learned patterns. It leverages advanced machine learning algorithms, particularly neural networks, to mimic and create new data.

The Transformative Potential

1. Fraud Detection

Generative AI plays a crucial role in detecting fraudulent activities. Here’s how:

  • Synthetic Data Comparison: By generating synthetic data and comparing it with actual data, Generative AI identifies patterns indicative of fraud. Financial institutions can then develop more effective fraud detection models.

Example: JPMorgan Chase uses Gen AI to detect anomalies in transaction data, preventing fraudulent activities. This has led to substantial cost savings and increased customer trust.

2. Risk Assessment

Risk assessment is a critical function in BFSI. Generative AI enhances risk prediction by:

  • Scenario Simulation: It generates synthetic data based on historical records and simulates various scenarios. This helps assess the probability of different outcomes, aiding informed decision-making.

3. Customer Service

Personalized customer service is a priority for BFSI organizations. Generative AI contributes by:

  • Recommendation Engines: Based on a customer’s financial history and preferences, Generative AI generates personalized product and service recommendations. This targeted approach enhances customer satisfaction.

Example: HSBC’s virtual assistant, powered by Gen AI, provides personalized investment advice, improving customer engagement and satisfaction.

4. Portfolio Optimization

Optimizing investment portfolios is essential for financial institutions. Generative AI assists by:

  • Scenario Modeling: It generates synthetic data to simulate different investment scenarios. By identifying diversification opportunities, financial institutions can develop effective investment strategies.

5. Operational Efficiency

Gen AI automates routine tasks, streamlines processes, and generates reports.

Example: UBS employs Gen AI for algorithmic trading, optimizing investment strategies based on real-time market data. This has significantly improved trading accuracy.

Research Insights

  • 82% of BFSI respondents increased investments in AI and/or ML in the past one to two years.
  • An astonishing 87% planned to invest in AI-ML in the next one to two years.
  • The global Generative AI market in BFSI is estimated to reach around USD 12,337.87 million by 2032, underscoring the profound impact of this technology in harnessing the power of data analytics and automation to streamline operations, enhance efficiency, and reduce costs

Real-Life Case Studies

1. DBS Bank (Singapore)

DBS Bank leverages Gen AI for personalized wealth management. Their AI-driven chatbot assists customers in investment decisions, resulting in higher engagement and improved portfolio performance.

2. ING Group (Netherlands)

ING Group uses Gen AI to enhance credit risk assessment. By analyzing vast datasets, the system predicts default probabilities more accurately, leading to better lending decisions.

3. Standard Chartered (Global)

Standard Chartered employs Gen AI for anti-money laundering (AML) compliance. The system detects suspicious transactions, ensuring regulatory compliance and safeguarding against financial crimes.


Generative AI transcends borders, impacting BFSI organizations globally. As we navigate this AI-driven future, transparency, compliance, and validation remain critical. The journey continues, fueled by Gen AI’s potential for better customer experiences, risk mitigation, and operational excellence.

Decision pointsOpen-Source LLMClose-Source LLM
AccessibilityThe code behind the LLM is freely available for anyone to inspect, modify, and use. This fosters collaboration and innovation.The underlying code is proprietary and not accessible to the public. Users rely on the terms and conditions set by the developer.
CustomizationLLMs can be customized and adapted for specific tasks or applications. Developers can fine-tune the models and experiment with new techniques.Customization options are typically limited. Users might have some options to adjust parameters, but are restricted to the functionalities provided by the developer.
Community & DevelopmentBenefit from a thriving community of developers and researchers who contribute to improvements, bug fixes, and feature enhancements.Development is controlled by the owning company, with limited external contributions.
SupportSupport may come from the community, but users may need to rely on in-house expertise for troubleshooting and maintenance.Typically comes with dedicated support from the developer, offering professional assistance and guidance.
CostGenerally free to use, with minimal costs for running the model on your own infrastructure, & may require investment in technical expertise for customization and maintenance.May involve licensing fees, pay-per-use models or require cloud-based access with associated costs.
Transparency & BiasGreater transparency as the training data and methods are open to scrutiny, potentially reducing bias.Limited transparency makes it harder to identify and address potential biases within the model.
IPCode and potentially training data are publicly accessible, can be used as a foundation for building new models.Code and training data are considered trade secrets, no external contributions
SecurityTraining data might be accessible, raising privacy concerns if it contains sensitive information & Security relies on the communityThe codebase is not publicly accessible, control over the training data and stricter privacy measures & Security depends on the vendor's commitment
ScalabilityUsers might need to invest in their own infrastructure to train and run very large models & require leveraging community experts resourcesCompanies often have access to significant resources for training and scaling their models and can be offered as cloud-based services
Deployment & Integration ComplexityOffers greater flexibility for customization and integration into specific workflows but often requires more technical knowledgeTypically designed for ease of deployment and integration with minimal technical setup. Customization options might be limited to functionalities offered by the vendor.
10 ponits you need to evaluate for your Enterprise Usecases

At Fluid AI, we stand at the forefront of this AI revolution for BSFI Sector having experience of working with Bank of America, Royal bank of Canada etc and helping other organizations kickstart their Generative AI journey. If you’re seeking a solution for your organization, look no further. We’re committed to making your organization future-ready, just like we’ve done for many others.

Take the first step towards this exciting journey by booking a free demo call with us today. Let’s explore the possibilities together and unlock the full potential of AI for your organization. Remember, the future belongs to those who prepare for it today.

Didn't find specific use-case you're looking for?

Talk to our Gen AI Expert !

Book your free 1-1 strategic call

- Outline your AI strategic roadmap and identify high-impact use cases.
- Craft an optimal data architecture, tailor models, & bring your most ambitious AI projects to life.
- Scope with simple internal pilot journey instantly in just 1-day.
- Easily Scale-to-Production, & achieve seamless integration with your existing financial systems.
- Holistic end-to-end support, insights & performance evaluation for successful journey.